"Culture Chanel"

Yesterday afternoon, my friend Lauren and I finally went to MOCA Shanghai to see the Culture Chanel exhibit. MOCA Shanghai is an all glass dome shaped building located in People's Park (人民场). Tickets come with a free audio tour, which is essential to understanding the exhibit, as there are no descriptions next to each piece!
All the objects are encased within a glass case, allowing the visitor to walk on the platforms and get a 360 look at the clothing and jewelry. On the first floor, there is also an interactive media room. The room is completely dark except for an interactive digital table, which is essentially a giant ipad. The table has an interactive interface, and the Chanel interlocking C's or No. 5 drift by and you "grab" it and a video pops up. Some of the videos were behind the scenes at photoshoots or castings, others were the actual runway shows, and some showed the haute couturiers painstakingly working on the collection.  The second floor has a film room, where all the different Chanel perfume ads were shown. Who knew that directors like Ridley Scott and Martin Scorsese directed Chanel ads?!
The gift shop didn't have much, but Lauren and I each bought the poster ad of the exhibit for 25rmb (about $3.80).
It's a great exhibit for anyone interested in fashion. I'm not a huge fan of Chanel, but after seeing the exhibit I certainly have a new appreciation for the timelessly chic brand.

the digital table